CEO & Founder  ·  Branding Los Angeles

Brands worth
remembering

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Los Angeles
New York · Miami
Texas · Honolulu

BEN

BEHROOZ

CEO & Founder  ·  Branding Los Angeles

BEN

new ben crop

Brands worth remembering

Los Angeles
New York · Miami
Texas · Honolulu

BEN

BEHROOZ

BEHROOZ

SCROLL TO EXPLORE · SCROLL TO EXPLORE ·

Brandssss worth remembering

SCROLL TO EXPLORE · SCROLL TO EXPLORE ·

Los Angeles
New York · Miami
Texas · Honolulu

 Branding Los Angeles  Ben Behrooz Branding Los Angeles  Ben Behrooz

Branding Los Angeles  Ben BehroozBranding Los Angeles  Ben Behrooz

01 / About

New Ben

The brand behind
the brands.

The brand behind
the brands.

Ben Behrooz is the founder of Branding Los Angeles — a marketing and branding agency with offices in Los Angeles, New York, Miami, Texas, and Honolulu. For two decades he has helped founders and household names turn raw ideas into brands people remember.

He leads with strategy, an obsession with craft, and a conviction that great design is a business decision — identities that don’t just look the part, they perform.

“A brand isn’t a logo. It’s the feeling people can’t shake after you’ve left the room.”

“A brand isn’t a logo. It’s the feeling people can’t shake after you’ve left the room.”

Ben Behrooz

Founder & CEO

As Featured In

SHOUTOUT LA

Voyage LA

CanvasRebel

Bold Journey

Your feature here

02 / Work

Selected Work

Selected Work

A selection of identities, campaigns and brand systems built with clients across five cities.

01

Hospitality · Rebrand

Meridian

02

Fashion · Identity

Atelier Nove

03

Retail · Packaging

Coast & Cedar

04

Tech · Brand System

Lumen Health

05

Real Estate · Campaign

The Grove

06

F&B · Naming + Identity

Saffron

03 / Services

What I do

What I do

01

Brand Strategy

Brand Strategy

Positioning, naming, messaging and the architecture that gives a brand a reason to exist.

02

Identity & Design

Identity & Design

Logos, visual systems and the obsessive craft that makes a brand unmistakable.

03

Brand Strategy

Brand Strategy

Campaigns and channels engineered to move metrics, not just impressions.

04

Web & Digital

Web & Digital

Sites and digital products that carry the brand all the way to the click.

05

Creative Direction

Creative Direction

A steady hand across every touchpoint, so the brand stays the brand everywhere.

In Their Words

“Ben saw the brand we couldn’t articulate ourselves — then made the rest of the market wish they’d thought of it first.”

“Ben saw the brand we couldn’t articulate ourselves — then made the rest of the market wish they’d thought of it first.”

Founder · Hospitality Group

“Working with Ben is the rare case where the strategy and the craft arrive in the same room.”

“Working with Ben is the rare case where the strategy and the craft arrive in the same room.”

CMO · Consumer Tech

✶ BEN BEHROOZ ✶ BEN BEHROOZ✶ BEN BEHROOZ ✶ BEN BEHROOZ